26 September 2013
As one of the first ship supply companies to sign up with ShipServ at the beginning of the last decade, the Wilwel Group, consisting of The Williams & Wells Company & Alliance Supply Management, has always been an innovator and leader in the field.
Its Houston subsidiary Alliance Supply Management has been targeting the offshore market since 2000 but the operation outgrew its current premises and moved to new facilities in the area in 2011.
“Despite the difficult shipping markets since 2008 – we have still seen growth and we just outgrew our previous facility, so it made sense to move to a larger premises where we could process orders more efficiently, said Mark Pontiff, EVP and General Manager of Alliance Supply Management.
The Wilwel group is a family-owned business that has been providing ship supplies to the marine industry since 1906 from its office in New Jersey. The group has eight offices around the world including Hong Kong.
“The US Gulf is a great place to be for the shipping industry particularly with the explosion in the offshore/workboat market and our new facility allows us to be responsive to clients,” said Mr Pontiff.
IT and technology have always played an integral part to the business- its in-house software was developed back in the 1990s to assist in the warehousing and logistics process of ship supply.
“Clients have been impressed with our technology but it’s important that we always try to put into perspective their exact supply needs.”
With an emphasis on technology it was no surprise that the senior management of the Wilwel Group were quick to pick up on e-commerce and signed up with ShipServ in 2002 and it has now been rolled out across the group including ASM.
“We saw an opportunity to process more RFQs & Orders and we have now fully integrated ShipServ into our work flow and it has definitely improved our cycle times,” said Mr Pontiff.
E-commerce has helped us reduce processing time and saves us directly inputting all quotes and order information into our system.
Over the last ten years Wilwel and ASM have both seen buyers become more familiar with the benefits of e-commerce and in particular how they can reduce transaction inefficiencies that come with manual typing,
“Tracking and tracing of information flow is vitally important to both us and our clients so more and more buyers will look to use it.As users get more experienced in the benefits of ecommerce then hopefully issues such as data quality will be improved along the way,” said Mr Pontiff.