17 December 2012
In the first of a series of supplier profiles, Connect speaks to Erick Thürmer, owner of Danishtools.com, a provider of cutting tools to the shipping industry since the end of the nineteenth century and a brand new TradeNet member.
When Fritz Thürmer took a patent out on his square cutting tool in 1898 and then subsequently proudly unveiled his product at the World Fair in Paris in 1900, it is fair to say that delivering to anywhere in the world within 72 hours after an order had been placed direct through an online platform was beyond even his wildest dreams.
But four generations later and with his great-grandson, Erick, at the helm, these are fundamental to the continued growth strategy of the Copenhagen-based com-pany that provides a wide-range of thread cutting tools, drills, counter sink and rotary burrs.
Danishtools.com currently has production factories in Denmark, China and has recently established a factory corporation in Poland for high end production to serve the needs of the European market. The company has always been involved in the shipping industry and has close relationships with Danish owners such as AP Moller-Maersk, but until 18 months ago, it primarily served the industry on a global scale through its distribution partners and ship chandlers.
“Over the last few years, we found that clients were asking more specific technical enquiries for high-end cutting tools that required drawing, specification and production and our sales channels at the time didn’t have the knowledge to deal with these requests, so it was always coming back to us and this just added complexity to the sales process.”
Mr Thürmer felt that it was time to look at alternative channels to market – whilst keeping the existing relationships with distributors and chandlers built up over many years – by setting up specific warehouses operated by logistics giant UPS to serve a global market as quickly as possible. “We have started working with UPS to implement our worldwide logistics platform and this now gives us essentially total global coverage for buyers who deal directly with us at highly competitive prices,” said Mr Thürmer.
Danish Tools now has over 14,000 line items in stock at its UPS-run warehouses in Denmark and within 2013 starting up in Poland – one of the biggest stocks within non-standard cutting tools in Europe. “By developing our own logistics system, we can deliver worldwide in 72 hours and then can guarantee a delivery slot within 2 hours of the vessel entering port or departing.”
To complement its new logistics capability, Danishtools.com has turned to the digital world to provide the demand and became a registered ShipServ member in October, so that it could receive and quote directly through TradeNet. It has also established its own webstore and are working on a 24/7 online customer service portal to assist clients with any technical questions about any of its tool specifications.
“Our digital activity is geared at meeting the specific requirements of users directly as a one-stop shop, particularly those that have specific demands or require expert consultation. “In fact, we are working on a set up for a specialized machine that will enable us to produce sizes up to M60 within 48 hours – purely to service all odd size requests from ShipServ TradeNet,” said Mr Thürmer. A prime example, if ever one was needed, that a 19th century product’s route to market can be seamlessly enhanced and improved through the use of 21st century technology.
Danishtools.com produces cutting tools, drills, countersink and rotary burrsErick Thürmer: Working with UPS gives us total global coverage.
Company Name: DanishTools
Brands Authorised: Clou, Thürmer
Ports served: Global
Trade with Danishtools.com TNID: 221616
Pages Profile: Danishtools.com