• "Pages has revolutionised the way we do business and put our brand into new markets that would not have been possible using any other channel."

    Greg Pech, CEO
    Satellite Phone Store

  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager
    Utkilen

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

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5 November 2012

The results are out and measurement becomes big issue

We have recently published the results of our 3rd Internet and Social Media Use survey and one key stat that has come from our annual poll of purchasing managers from the world’s leading shipping companies/managers and executives from some of the world’s biggest maritime suppliers is that measurement – or the lack of it – is a real issue.

A whopping 40% of respondents said that their company currently did not measure their e-commerce or social media activity. WOW.

As one of the main facets of any digital campaign is measurement this seems pretty astounding particularly when simple analytics is pretty easy to implement.

Of course, we hope that all our ShipServ users were not part of this percentage as we have worked very hard on ensuring that all suppliers can now measure their activity with us through the Supplier Insight Report that we launched at the beginning of this year. If you need to know more about how to use the Supplier Insight Report just click here.

We also decided that the best way to show the key results of the survey were in the form of an infographic and this can be viewed here.

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This entry was posted on Monday, November 5th, 2012 at 5:03 pm.