17 July 2012
A very interesting report from US-based McQuilling Services crossed our desk last week and once again, highlighted the fact that shipping companies are still getting to grips with social media rather than embracing it with open arms.
The stand-out figure from the report was that only 13% of publically listed shipping companies had an active presence on the three main social media channels – LinkedIn, Twitter and Facebook – as opposed to 54% of publically traded oil companies.
There are some notable exceptions with companies such as Maersk Line –which launched its own social media website this week – and Teekay significantly increasing their social media presence over the last twelve months.
And as any followers of our annual Internet Use survey will know, attitudes to social media are starting to change in the industry as a whole, but there is still a long way to go, and it will be interesting to compare this year’s results when the survey is completed for the third time in October.
Tags: social media