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    George Saris, President
    Atlas Ship Chandlers

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    Crowley Maritime

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    Keppel Shipyard

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21 June 2011

SmartShipping 2011, Singapore, 17-18 October 2011

SmartShipping 2011
Is your operation future-proof?
Smart shipping is not about a single, revolutionary idea that is going to transform the industry – instead it must be a combination of technologies and processes; hardware and software, all of which will set the shipping industry on the course it needs to take in order to reduce costs, improve performance and stay compliant. This strategic conference, grounded in the commercial realities of today’s shipping world, has been developed on the fundamental premise that ship owners can and will engage in innovation only when it results in higher efficiencies and regulatory compliance with corresponding lower installation and/or operational costs.

SmartShipping2011. Brought to you by ShipServ, the leading e-marketplace, and TradeWinds, the renowned shipping publication, SmartShipping is the first conference to focus on measuring and improving vessel and operations performance through smart and effective means and new technology.

To visit the official website click on the below icon.

Why Singapore?
Singapore is well-known for its active role in the research and development of new maritime technologies and has often been a hot-bed of testing activity – in recent years, it has taken bold steps in turning the island state from a maritime cluster into a knowledge hub, setting aside millions in funding to attract the best and brightest in the business. From its partnership with and support for new technology centres and a first-of-its-kind in Asia ballast water testing facility, the maritime authorities in Singapore have their finger on the pulse, hence playing host to SmartShipping 2011.

Drivers for Smart Shipping

The Bottom Line Effect
Linking innovation to profitability is a sure-fire way to encourage the uptake of new technologies and smarter methods of shipping: What factors positively impact owners’ bottom lines and are they compelling drivers for smart shipping?

Market Leadership
In an effort to cut costs, differentiate themselves from the competition and show market leadership some companies invest in skills and technology in the early stages. Is this proactive approach the reserve of the mega fleets who have the economies of scale to make it worthwhile and what real benefits do they produce?

The Domino Effect
Demanding charterers require smart ships which will inevitably demand smart design, build and operations. How can owners, yards, classification societies and equipment makers successfully co-operate in the design and build stages to develop smart ships?

Ship owners are known for their reluctance to change specifications unless required by regulations – can this still be the prevailing attitude? Or are regulations coming into effect much quicker and more forcefully than in the past, requiring a more proactive approach by the industry? What will be the impact of measures like the Energy Efficiency Design Index (EEDI), ECDIS and Ballast Water Treatment Systems?

Smart Buying
Efficiency, visibility and cost management in purchasing –  how can you do business more efficiently through e-commerce platforms? How do you improve purchasing speeds and cycle times? Is there a painless path to e-enabling your purchasing department?

Smart Supplying
Supplying the marine & offshore market can be difficult and expensive. How do you overcome your sales & marketing challenges and spend less time and money doing it?
How do you build trusted relationships in an e-commerce world? What’s the role of traditional media? How can you get the most out of digital marketing and social media?
New technology, smart innovations, smarter processes will only work if they are customised to your needs. Find examples of how companies customise and how it can be replicated easily.
Walking the Talk
Smart shipping is a critical combination of the hardware and software of the industry – technologies and processes must be developed and implemented seamlessly for the optimal outcome to be achieved. This session explores case studies of successful implementation of both elements including: trim optimisation, ship-to-shore communications and emissions abatement on the hardware side and training, crewing, crew management and change management on the soft-ware side.
The Investment Conundrum
At a time when revenues are still under pressure and owners are feeling averse to loosening the purse-strings, where will the funding for innovation come from? What is the tipping point for owners to invest in R&D, or pre-existing technologies and innovation? Cost-cutting has been mentioned as one of the major drivers of change in shipping – what is the cost-benefit analysis of investment in smarter shipping? How can owners and
operators budget for smart shipping in such uncertain times?

Who should attend
Smarter shipping benefits all parties in a vessel’s life cycle; and more efficient shipping is the responsibility of several different stakeholders in the process. The best indicator that you should attend this conference is if you are:

  • involved in ship design and ship design optimisation
  • seeking out new technologies and processes to improve efficiency and reduce costs
  • responsible for issues such as sustainability, efficiency, the environment and compliance
  • involved in making strategic decisions about company funding in innovation and technology
  • interested to hear from experts about the radical new course that shipping is charting, and be in the know about the revolutionary methods that are contributing to smarter shipping globally

For program enquiries contact:
Banu Kannu (NHST Events)
Eva Fiorenzoni (ShipServ)

For sponsorship and exhibition queries contact:
Eric Branson (NHST Events)
Eva Fiorenzoni (ShipServ)

To register click here

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