6 May 2011
E-newsletters are bulletins sent out on a regular basis to a list of subscribers. They’re a great medium because the subscribers opt in, meaning they want the content and trust the source.
A simple text ad on a popular e-newsletter can perform very well. It makes sense really – people have signed up to the newsletter because they’re interested in it. It’s just another way of targeting your ads and making sure they get in front of a specific audience.
We offer e-newsletters
If you sign up with the ShipServ Ad Network, we can get your ad onto the most popular e-newsletters and daily bulletins from top shipping online publishers. And don’t forget our own e-newsletter, ShipServ MariTimes — it goes out to over 45,000 subscribers!
“By selecting an industry e-newsletter with broad distribution, you can gain visibility among prospects that will be receptive to your message, both in new markets and with prospects that are hard to reach.”
– Angela Hribar, Ecommerce Times
(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)
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