6 April 2011
Frankly, you can’t do enough testing. Different ads work better on different sites, so keep trying new things in order to find out what works well. Use Google Analytics to keep improving your advertising, so you have hard data on what works.
The ShipServ Ad Network does analytics too
The network provides full reporting functionality so you can get exact information on click-throughs and site performance. You can also add post-click analysis to track form conversion providing you with precise tools to track lead generation.
“ Testing online should not be optional. It’s an ongoing process – unless you’ve got 100% conversion, there’s room for improvement.”
– James Gurd, Econsultancy
(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)
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