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  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager
    Utkilen

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

  • "Since joining ShipServ in 2012, we have gained 7 new clients in 18 months. It has helped our company be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier."

    Valeria Assandri,Machinery & Replacement Parts S.r.l

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6 April 2011

Online Marine Advertising Tip #9 (of 10): Test Everything

Frankly, you can’t do enough testing. Different ads work better on different sites, so keep trying new things in order to find out what works well. Use Google Analytics to keep improving your advertising, so you have hard data on what works.
The ShipServ Ad Network does analytics too
The network provides full reporting functionality so you can get exact information on click-throughs and site performance. You can also add post-click analysis to track form conversion providing you with precise tools to track lead generation.

“ Testing online should not be optional. It’s an ongoing process – unless you’ve got 100% conversion, there’s room for improvement.”
– James Gurd, Econsultancy

(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)

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