23 March 2011
This month’s Marine Propulsion journal features an article on how ShipServ has added to Pages a system which will allow customers to review their suppliers and brand owners to verify their authorised agents.
You can read an extract of the article below or visit Marine Propulsion website.
Peer review quickly verifies parts approval claims
ShipServ has added to its Pages service in an effort to bring transparency to the aftersales spare parts market, and the system will allow customers to review their suppliers and brand owners to verify their authorised agents.
How does a buyer know if a supplier really is approved by the original manufacturer? The answer may seem obvious: call the manufacturer and ask. This is not as simple as it sounds due to the overwhelming number of suppliers that are growing in maturity and professionalism in a global market. A buyer’s remit is becoming more difficult due to the variety of choice available brought about by the use of the Internet and e-commerce.
Paul Ostergaard, founder and CEO of ShipServ, described how in the past buyers spent a large proportion of their time in building a relationship with their suppliers based on trust and honest trading. Therefore the buyer knew if there was a quality trade-off due to the reduced cost of the components. Building this trust took a lot of time and effort, often requiring face-to-face meetings, and without modern communication systems meant that the process was a large part of a buyer’s work.
In January, ShipServ launched a new facility which should facilitate the transparency of e-commerce for the benefit of everyone involved. The ShipServ idea will build on the new practices adopted by the business-to-business world of peer review and brand verification. Anyone can say that they are an approved supplier of a well known manufacturer, but now ShipServ is giving the manufacturers the right to remove or endorse such claims.
Using the system is easy. Not only is there an endorsement of the supplier’s claim but it is also possible to read reviews and see if that supplier is actually trading with customers.
The reviews are key to the new service, Mr Ostergaard says, as ShipServ knows that the trading history is based on actual transactions and the reviews are from people or organisations that are pleased or disgruntled with the supplier. Therefore he sees ShipServ’s role as verifying the claims of the supplier. This is not intended to replace the individual buyer/customer relationships that are vital to transparent business, but he hopes that this new service will promote good, clean business.
Tuomo Iivonen, e-solutions consultant for Wärtsilä, sees this area of the industry as a key component in the company’s development. He said that Wärtsilä had been impressed with the development of Pages in the ShipServ product since the company’s launch in 2006.
To download the full article as PDF click here.