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  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager
    Utkilen

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

  • "Since joining ShipServ in 2012, we have gained 7 new clients in 18 months. It has helped our company be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier."

    Valeria Assandri,Machinery & Replacement Parts S.r.l

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6 February 2011

Online Marine Advertising Tip #7 (of 10): Join a Buying Network

As an individual advertiser you may not get the best deals, so it can be a good idea to join forces with others. Ad networks aggregate demand from hundreds of advertisers and negotiate great prices with high-traffic websites – so you can reach a huge audience for a lot less money.

And since there’s only one point of contact, you don’t have to negotiate with dozens of websites individually.

But make sure the ad network is right for your industry and your buyers. As a supplier to the shipping industry, there’s no use running ads on general business websites. More importantly, an Ad Network* provides precise targeting across multiple websites ensuring that you reach ‘your audience’ and not just the audience of an individual site.

“ There is a trend towards increased use of online advertising networks. Two thirds of advertisers (including agencies) say that they work with online ad networks.”
– Econsultancy ‘Online Advertiser’s Survey 2009’

* The ShipServ Ad Network caters exclusively for the shipping industry and now has over 20m impressions per month. This means your ad will only appear on super-relevant sites. And because we aggregate demand, we get great prices for unsold ad inventory on the best sites in the industry.

(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)

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