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  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager
    Utkilen

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

  • "Since joining ShipServ in 2012, we have gained 7 new clients in 18 months. It has helped our company be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier."

    Valeria Assandri,Machinery & Replacement Parts S.r.l

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2 February 2011

ShipServ in the press: verification adds to buyers’ trust

The new Brand Management functionality in ShipServ Pages continues to get some great coverage, following its announcement last month.

Here’s an article in this week’s Lloyd’s List Ship Manager:

ShipServ is introducing a new brand verification feature on its e-commerce platform, enabling suppliers to ensure that only companies with genuine links with them can offer branded parts and services while giving buyers confidence in the companies they are dealing with.

ShipServ chief executive Paul Ostergaard says ShipServ is encouraging the use of social media tools to develop trust on line. “ShipServ is one of the most advanced users of B2B social networks in any industry,” he claims.

Development of brand verification is an important advance in this context.

“Product information and brand verification is necessary for ecommerce. Buyers are under pressure and therefore vulnerable, remote from the ship and with no time to do detailed research,” Mr Ostergaard says. ShipServ’s tool can ensure the information on suppliers is “accurate, independent and comprehensive, enabling buyers to find suppliers quickly”. It allows manufacturers to check that suppliers purporting to represent them and market their brands are authorised to do so. If confirmed, that fact is highlighted on ShipServ.

Mr Ostergaard says that the large number of suppliers in shipping makes assessing their quality difficult. “Suppliers can take control of their brand to ensure who is authorised to supply branded products.” The brand verification facility started in December with so far about 25 managed brands on its system. It will be fully operational in February.

Wärtsilä is among them and its ESolutions consultant Tuomo Livonen has confirmed that the company has found suppliers falsely claiming to be authorised.He says that online services, including e-commerce, are playing an increasingly important role in its customer relations management and technical support and will continue to expand.

International Marine Purchasers’ Association chief operating officer Stephen Alexander says that the organisation uses the system to manage the IMPA brand, as some suppliers claimto be IMPA members, but are not.

“Brand verification can help distinguish good suppliers,” Mr Alexander says. It can be particularly useful somewhere such as China where there are many suppliers about whom buyers have limited knowledge of their quality and reliability. “It can also assist suppliers policing the problem of companies offering fake parts.”

In another development, ShipServ has introduced a system of customer reviews from actual buyers that have actively traded on the system. “Reviews appear to be popular among both suppliers and users. We aim to enable marine and offshore people to help each other as a community to share information.”

However,Mr Ostergaard stresses that ShipServ remains a neutral facilitator with regard to individual suppliers.

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