• "Pages has revolutionised the way we do business and put our brand into new markets that would not have been possible using any other channel."

    Greg Pech, CEO
    Satellite Phone Store

  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager
    Utkilen

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

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13 December 2010

Anyone for QR codes?

You may have noticed an increase in the appearance of little grids of black and white blocks on adverts and posters (like the one below).

These guys are called “QR Codes” and are the latest way in which advertisers can reach their consumers. Much like barcodes, they’re a way of encoding information – and are readable by free software available on most mobile phones equipped with a camera. Originally designed for Japanese motor manufacturers to track parts, they’re now used to direct consumers to websites, special offers or telephone hotlines.

The beauty of QR Codes is they’re quick to scan (QR stands for Quick Response after all). Just open up the QR Reader on your phone, swipe across the page or ad and you don’t need to try too hard to pick up the code.

A gimmick? We’re not sure – they’re certainly a quick way to connect to the mobile consumer – billboards with long URLs can now get a QR Code that can be “photo-ed”. And that magazine ad that’s glanced at now gets a better chance at grabbing more attention.

We’d be interested to see any further applications in the marine & offshore marketing space. In the meantime, we’ve set up one below, linking to one of our favourite video goodies from 2010. Enjoy!

qrcode

This entry was posted on Monday, December 13th, 2010 at 5:41 pm.

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