13 December 2010
You may have noticed an increase in the appearance of little grids of black and white blocks on adverts and posters (like the one below).
These guys are called “QR Codes” and are the latest way in which advertisers can reach their consumers. Much like barcodes, they’re a way of encoding information – and are readable by free software available on most mobile phones equipped with a camera. Originally designed for Japanese motor manufacturers to track parts, they’re now used to direct consumers to websites, special offers or telephone hotlines.
The beauty of QR Codes is they’re quick to scan (QR stands for Quick Response after all). Just open up the QR Reader on your phone, swipe across the page or ad and you don’t need to try too hard to pick up the code.
A gimmick? We’re not sure – they’re certainly a quick way to connect to the mobile consumer – billboards with long URLs can now get a QR Code that can be “photo-ed”. And that magazine ad that’s glanced at now gets a better chance at grabbing more attention.
We’d be interested to see any further applications in the marine & offshore marketing space. In the meantime, we’ve set up one below, linking to one of our favourite video goodies from 2010. Enjoy!
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