12 December 2010
There are plenty of things you can do to make sure you’ve found the right site. Download the media kit: the best ones tell you exactly who’s visiting the site and how often.
And don’t forget to talk to your customers to see which sites they spend time on. The best site won’t necessarily be a media site; sites that offer a service like Marine Traffic or ShipServ Pages can be equally effective.
(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)
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