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  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager
    Utkilen

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

  • "Since joining ShipServ in 2012, we have gained 7 new clients in 18 months. It has helped our company be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier."

    Valeria Assandri,Machinery & Replacement Parts S.r.l

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12 November 2010

Online Marine Advertising Tip #4 (of 10): Think about your landing page

It might seem logical to drive people straight to your homepage, but resist the temptation to do it. They’ll never find their way to your offer if you just abandon them at the homepage. Make life easy for your prospects by having a dedicated web page (or “landing page”) for your offer, linked to the ad.

If you put a link to your homepage on the landing page your prospects can always follow that if they want to know more about you. The important thing is to get the offer right up in front of their eyes as quickly as possible.

Use your Pages Listing
Lots of companies use their Premium Listing on ShipServ Pages – the online supplier directory – as a landing page. It has a ready-made order form and full contact details right there, so prospects can get straight to you.

(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)

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