12 November 2010
It might seem logical to drive people straight to your homepage, but resist the temptation to do it. They’ll never find their way to your offer if you just abandon them at the homepage. Make life easy for your prospects by having a dedicated web page (or “landing page”) for your offer, linked to the ad.
If you put a link to your homepage on the landing page your prospects can always follow that if they want to know more about you. The important thing is to get the offer right up in front of their eyes as quickly as possible.
Use your Pages Listing
Lots of companies use their Premium Listing on ShipServ Pages – the online supplier directory – as a landing page. It has a ready-made order form and full contact details right there, so prospects can get straight to you.
(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)
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