20 October 2010
Titled “The Future of Internet Use in the Shipping Business”, we set out to determine how, when and why shipping professionals use the ‘net in their work and purchases.
We devised eight simple questions:
1. How much time do you spend on the Internet daily doing business-related tasks?
2. How many of your business purchases today start with the Internet?
3. How many of your business purchases today are completed over the Internet?
4. What’s slowing the industry from doing more business over the Internet?
5. What do you see as the greatest value of doing business over the Internet?
6. What do you look for when making a business decision based on information found on a website?
7. If you were to compare adoption of Internet-based tools in your business as a voyage from Shanghai to Rotterdam, where would your company be right now?
8. What’s your view of social media and its role in the shipping business?
Over the month-long duration of the survey, 175 shipping professionals responded to the survey questions. Since the means of gathering responses were primarily through social networking and ShipServ-related channels, the responses are skewed towards those individuals and companies already active in Internet-driven business; they are a kind of vanguard. For that reason, this survey can be considered a picture of Internet use and attitudes in the shipping business in the near future.
We think it makes for interesting reading.
Give it a read!