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  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager
    Utkilen

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

  • "Since joining ShipServ in 2012, we have gained 7 new clients in 18 months. It has helped our company be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier."

    Valeria Assandri,Machinery & Replacement Parts S.r.l

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12 September 2010

Online Advertising Tip #2 (of 10): Make your ad stand out

Web ads tend to be on very busy pages full of editorial and ad content. This is good because a lively page means plenty of traffic, but it makes it difficult to get your
voice heard over the clamour.

There are some simple things you can do to help your ad stand out:

  • Know that less is more – a very short headline and text is best. No one’s going to read it otherwise.
  • Use colour and contrast – and take some time over the design. First impressions count, even online.
  • Consider surprising imagery – don’t just use a ship!
  • Think motion – flash or rotating gifs can be a great way to catch the eye, if the site allows it.

We recommend printing out the target web page and laying your ad into place.

How does it look? Would you notice it? Even more important, would you act on it?

Keep a file of online ads you like (not just from the shipping market) to give you new ideas.

(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)

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