7 September 2010
Lack of trust was crucial in precipitating the financial crisis. Rebuilding trust in business relationships is key to the recovery, says John Watton, Chief Marketing Officer at ShipServ.
DO YOU TRUST your suppliers? Perhaps more to the point, do your customers trust you? The correct answer is ‘yes, of course, we do business together’. That trust is usually backed up by years of experience, personal relationships and financial exposure too.
So why ask the question? Trust was one of the key themes of the ShipServ user conference, Connect10, held in Copenhagen, Denmark earlier this year. We asked the community of ShipServ ship suppliers and buyers to consider how far they were prepared to use trust to generate more business for them and find new customers.
Find out more in this interview first printed in the July/August edition of Asia Maritime Magazine.
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