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  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

  • "Since joining ShipServ in 2012, we have gained 7 new clients in 18 months. It has helped our company be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier."

    Valeria Assandri,Machinery & Replacement Parts S.r.l

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12 August 2010

Online Advertising Tip #1 (of 10): Make an offer they can’t refuse

Online advertising has the opportunity to be a direct response medium more than a brand building one. Visits to your website are good, but you want a bit more than that. You want real sales leads.

So give people a reason to act by making a special offer: discounts and special deals, for example. Or, even better than that, offer some free content that will help people do their jobs. White papers and eBooks (like the one you’re reading) are perfect for this.

Content sells!
Your prospects don’t want to talk about you. They want to talk about their problems and challenges, so make it clear you understand and that you can help. Paradoxically, if your prospects think you aren’t just out to sell them something, they’ll be more inclined to buy from you. It’s about credibility.

(Article taken from “The 10 Essentials of Online Advertising in Shipping”, a ShipServ eBook)

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