1 July 2010
Former Head of Digital Media at Informa joins ShipServ
Mark Warner joins to accelerate growth of ShipServ Ad Network
LONDON, UK, 1 July, 2010 – ShipServ, the leading maritime e-marketplace, today announced Mark Warner has joined ShipServ as Business Development Director, ShipServ Ad Network (SAN).
SAN is the first online advertising network dedicated exclusively to the maritime shipping industry and was launched at the ShipServ Connect10 Conference in May 2010. The concept of an online ad network is simple. It connects advertisers with relevant websites that have ad inventory to sell. A study by Comscore highlighted the recent phenomenal growth of vertical ad networks around the world with major advertisers turning to targeted ad networks for their marketing campaigns. And whilst other business-to-business sectors have embraced the ad network model, SAN is the first to target the maritime industry.
Over the past few years ShipServ has built up the world’s largest maritime digital media sales team, selling listing and advertisements for its ShipServ Pages supplier directory. With SAN, that expertise is now being made available to any maritime publisher, website or blog looking for a way to increase ad sales.
And for advertisers SAN offers the chance to get on to some of the world’s leading maritime websites in an easy, painless way.
“I’m delighted to welcome Mark on board,” said Paul Ostergaard, Founder and CEO, ShipServ. “His appointment will assist us in accelerating our ad network business and is a clear indication of our commitment to offering world class digital advertising solutions for the maritime industry.”
Mark had previously been retained by ShipServ as a consultant, leading the set up and launch of SAN. Prior to that he spent 12 years at Informa Business Information (publishers of Lloyds List and others), holding the position of Head of Digital for the last five years and was responsible for the implementation of Digital Advertising solutions across 20 publications.
He began his career in Informa as a journalist for Lloyd’s List and has a degree in Maritime Business and an MSc in International Shipping and Logistics from the University of Plymouth.
Mark will work closely together with the ShipServ Ad Sales team in the Philippines as well as with publishers around the world.
For more information on SAN visit the ShipServ Ad Network
1. Contacts
Advertisers and Publishers interested in SAN visit the ShipServ Ad Network
General press enquiries should be directed to John Watton, Chief Marketing Officer, ShipServ on +44 20 3051 0257, email John Watton.
2. About ShipServ
ShipServ is the leading maritime e-marketplace, helping the buyers and sellers of ship supplies to reduce the costs associated with doing business together. In 2009 ShipServ helped its members save an estimated $400m and transformed the way they do business. Whether a Buyer needs to streamline its purchasing operations or a Supplier wants to reduce the cost of attracting or retaining customers, ShipServ is unique in helping businesses of all sizes to find each other easily, connect cost effectively and trade efficiently. Today the ShipServ community numbers nearly 150 buying organizations, 5,000 vessels and 30,000 suppliers. For more information visit www.shipserv.com.
Copyright © 2010 ShipServ Limited. All other trademarks are property of their respective owners.