• "Pages has revolutionised the way we do business and put our brand into new markets that would not have been possible using any other channel."

    Greg Pech, CEO
    Satellite Phone Store

  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager
    Utkilen

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

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4 January 2010

Online Marketing Tip #7: Explore Social Media

Social media is just a fancy term for websites where communities share information. Your kids are probably on Facebook (ask them to show you around).

It’s early days for social media in the shipping industry but it’s coming. So now is a good time to get familiar with it. A few ways to do this:

Okay, you can spend a lot of time doing this kind of thing but the idea makes sense: start listening to the online conversation and you’ll learn about what your prospects care about.

(Article taken from “The 10 Essentials of Online Marketing in Shipping” eBook)

This entry was posted on Monday, January 4th, 2010 at 12:57 pm.

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