4 January 2010
Social media is just a fancy term for websites where communities share information. Your kids are probably on Facebook (ask them to show you around).
It’s early days for social media in the shipping industry but it’s coming. So now is a good time to get familiar with it. A few ways to do this:
- Get a profile on LinkedIn and join the right maritime groups (like The ShipServ Maritime Trading Network on LinkedIn).
- Search Twitter (the micro-blogging service that’s taking over the world) using keywords to find out who’s out there sharing ideas and links.
- Use Google Alerts to monitor who’s talking about your company, your products, your competitors and any key issues in shipping.
Okay, you can spend a lot of time doing this kind of thing but the idea makes sense: start listening to the online conversation and you’ll learn about what your prospects care about.
(Article taken from “The 10 Essentials of Online Marketing in Shipping” eBook)
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