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  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

  • "Since joining ShipServ in 2012, we have gained 7 new clients in 18 months. It has helped our company be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier."

    Valeria Assandri,Machinery & Replacement Parts S.r.l

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23 November 2009

Online Marketing Tip #6: Offer Helpful Content!

As a supplier, you hold a lot of knowledge about ship supplies and best practice in operations and purchasing. Why not capture this knowledge in a simple white paper or guide that could help purchasers do their jobs better? You can always share this on your Pages listing.

Creating and offering useful content is one of the most powerful tools in online marketing. But it can’t be all about selling. You need to add real value to the issues people care most about (then you’ve earned the right to slip in a sales pitch or two).

  • Do you have ideas about how buyers can write better RFQs?
  • Or advice on buying spare parts?
  • Share it!

Once you’ve got some valuable content, let people know about it so you can generate traffic and interest from buyers. Use web banners, and email newsletters to promote your stuff (we’ve got a slot on Pages that’s just perfect).

(Article taken from “The 10 Essentials of Online Marketing in Shipping” eBook)

One Response to “Online Marketing Tip #6: Offer Helpful Content!”

  1. China Law Says:

    I would make this #1.

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