23 November 2009
As a supplier, you hold a lot of knowledge about ship supplies and best practice in operations and purchasing. Why not capture this knowledge in a simple white paper or guide that could help purchasers do their jobs better? You can always share this on your Pages listing.
Creating and offering useful content is one of the most powerful tools in online marketing. But it can’t be all about selling. You need to add real value to the issues people care most about (then you’ve earned the right to slip in a sales pitch or two).
- Do you have ideas about how buyers can write better RFQs?
- Or advice on buying spare parts?
- Share it!
Once you’ve got some valuable content, let people know about it so you can generate traffic and interest from buyers. Use web banners, and email newsletters to promote your stuff (we’ve got a slot on Pages that’s just perfect).
(Article taken from “The 10 Essentials of Online Marketing in Shipping” eBook)
One Response to “Online Marketing Tip #6: Offer Helpful Content!”
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