ShipServ wins Gartner Award for Marketing Optimization

Maritime e-marketplace recognized at one of the world’s most respected marketing awards ceremonies.

LONDON, UK, 29 September, 2009 – ShipServ, the leading maritime e-marketplace, today announced it won Bronze Medal in the Marketing Automation category at the 2009 Gartner & 1to1 Customer Awards.

The award is in recognition of the company’s innovative use of lead nurturing, customer relationship management (CRM) and social media tools to help market its business and stay in touch with existing customers.

The award was particularly notable given ShipServ were runners-up to RIM (the makers of Blackberry smartphones) and EMC (the $8bn storage technology company).

Gartner, Inc. is the world’s leading information technology research and advisory company. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries.

“We’re honored to win such a prestigious award. A key part of what we do is providing a marketing channel for sellers looking to reach new buyers,” commented John Watton, VP Marketing, ShipServ. “So its good for them to know that behind the scenes we’re doing interesting, innovative things on their behalf.”

ShipServ use marketo for marketing automation and salesforce.com for CRM. In May 2008 ShipServ was awarded the SaaS Pioneer Award by salesforce in recognition of the company being salesforce’s longest-standing European customer.

For more information on ShipServ email John Watton or call +44 20 3051 0257.

About ShipServ
ShipServ is the leading maritime e-marketplace, helping the buyers and sellers of ship supplies to reduce the costs associated with doing business together. In 2008 ShipServ helped its members save an estimated $350m and transformed the way they do business. Whether a Buyer needs to streamline its purchasing operations or a Supplier wants to reduce the cost of attracting or retaining customers, ShipServ is unique in helping businesses of all sizes to find each other easily, connect cost effectively and trade efficiently. Today the ShipServ community numbers nearly 140 buying organizations, 4,700 vessels and 30,000 suppliers. For more information visit www.shipserv.com.

Copyright © 2009 ShipServ Limited.  All other trademarks are property of their respective owners.

This entry was posted on Tuesday, September 29th, 2009 at 9:53 am.