Online Marketing Tip #4: Make it easy for people to find you

Business buyers use search engines to source suppliers. For the shipping industry, there are two that matter:

Google – The biggest search engine but a general site (put “chandler” into Google and see what you get!).

ShipServ Pages – The leading maritime search engine that lets buyers search by product, brand and port. Pages is used by over 12,000 maritime purchasers every week – and it’s growing fast.

The good thing is that by maintaining your supplier listing on Pages, your Google ranking also improves dramatically. We spend a small fortune to maximize our performance on every search engine. So our search results are far better than any single supplier’s.

Over 85% visitors come to Pages via Google search results!

In short, maintaining an up-to-date profile on ShipServ Pages not only gets you the targeted traffic from active buyers looking for your solutions; it also improves your Google search performance.

Best of all – you can get started at very little cost with the ShipServ Supplier Suite. Check it out here.

(Article taken from “The 10 Essentials of Online Marketing in Shipping” eBook)

This entry was posted on Monday, August 17th, 2009 at 3:18 pm.