27 March 2009
The 10 Essentials of Online Marketing in Shipping (eBook)
If you sell things to shipping companies, you’re selling to an industry in transition.
Orders that used to come in like clockwork are now up for bid. Buyers who used to be on the phone every day are on email now. Even more of them – and a lot of the biggest ones – are doing almost all of their business online.
One thing is clear: if you’re not good at marketing, selling and servicing shipping companies on the Internet, you’re going to lose more and more business to suppliers that are.
This eBook is a quick summary of the ten most important things you need to at least be exploring online today. If you’re new to Internet marketing, some of it may seem a bit daunting. If you’ve been doing some of these things for a while, you know that they’re actually incredibly powerful tools and surprisingly easy to learn.