5 February 2009
Maritime suppliers find success with non-marine buyers
Looking to expand into new markets or attract new customers? In the current climate none of us can turn down new business from credible prospects.
ShipServ Pages was designed from the outset to assist suppliers to the maritime industry win new business. These suppliers have ranged from ships chandlers to specialist maritime equipment manufacturers but also include more general suppliers such as those providing catering, clothing and general stores. Which means that for many of our Pages listers, they like nothing more than receiving enquiries from non-maritime buyers. At the end of the day, business is business.
In fact I heard recently of two really interesting examples. Firstly one catering equipment supplier was contacted by a certain famous fast food restaurant chain looking for filters for deep fat fryers. And another, who published text books, was contacted by a major international airline trying to source instruction manuals. Both buyers came to Pages via Google. Both were legitimate companies, with legitimate business looking for new suppliers through Pages. The perfect match!
Of course, this is of no surprise to us here at ShipServ. We’ve invested a lot of time into what is known as Search Engine Optimization (SEO). Put simply, we’ve done all the hard work to make sure a Pages listing is easily found on search engines such as Google. In fact, over 80% of our visitors come from search engines. And for many maritime suppliers this gives them even better visibility on the web.
Which just goes to show you the power of the Internet and the ability of Pages to capture new and interesting business. So think on that whilst next tucking into your burger, waiting for your flight!
Stuart May, Director of Product Management, ShipServ.
Email me at firstname.lastname@example.org with your views.
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