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  • "ShipServ is a vital tool for us as a leading European ship chandler and we need to be highly visible in the ports we serve as it is used by all the leading shipping companies."

    George Saris, President
    Atlas Ship Chandlers

  • "We started to use TradeNet just to save time and stop manual typing of orders, but now we get other substantial benefits including vital benchmark data on suppliers’ response times that help us in all our negotiations."

    Knut Ove Thuland Hansen, Purchasing Manager

  • "Time is the biggest saving through ShipServ. We have detailed data that tells us that the amount of time we spend per vessel each week has dropped from 9.2 hours to 7.9 hours."

    Richard O'Malley, Purchasing Supervisor
    Crowley Maritime

  • "Encouraging our suppliers to adopt the e-commerce platform has been well worth the effort. We have reaped significant cost savings from streamlining our purchasing processes."

    Charles Ong, Purchasing Manager
    Keppel Shipyard

  • "Since joining ShipServ in 2012, we have gained 7 new clients in 18 months. It has helped our company be seen in the international shipping market as both ShipServ Pages and TradeNet are used by many different shipping companies and it also speeds up the process between buyer and supplier."

    Valeria Assandri,Machinery & Replacement Parts S.r.l

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26 January 2009

eCommerce – there’s more to it than meets the eye

Recent discussions in the market have led me to realise that “eCommerce” is often only associated with placing orders.

But people often forget there’s also the front end of the buying process. What about automating the process of being found/sourced?

For example ShipServ Pages is a free-to-use service for buyers where suppliers for minimal investment can promote themselves to the maritime buyer community. Plus all the content is optimized for Google – so hopefully supplier listings come highly in buyer searches. e.g. I just did a search for “Repair Overhaul Hong Kong” on Google – the first 9 results were for airplane repairs and irrelevant to shipping. #10 was the first maritime entry and it was a link to Pages. Clicking thru to Pages gives you a list of maritime suppliers you can then review and send direct enquiries too.

But there’s also a bigger goal here. All of this begins to build a digital fingerprint of trading activity that can be used positively to inform buying decisions. Would it not be useful to know that a supplier previously unknown to you has been used by 10 of your most trusted peers ? Or that a supplier has a track record of fulfilling orders for something he promises he can supply?

Surely this is a bigger prize outside of just pure automation that none of us should take our eye off.

John Watton, VP Marketing, ShipServ.

Email me at with your views.

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