2 October 2008
Win New Business – The Easy Way
You may have the best products and services in the world, but it won’t do you any good if the world’s ship owners, managers and shipyards don’t know about it. ShipServ Pages is the world’s leading on-line maritime suppliers directory. Every week thousands of maritime purchasers representing thousands of ships and billions of dollars in spending power use Pages to source suppliers of spare parts, stores and services.
Buyers love Pages, not only because it is free to use and is the most comprehensive on-line supplier directory, but also because of its unique relationship with ShipServ TradeNet – the world’s most popular maritime e-commerce trading platform. Through TradeNet we have gained a unique insight into who supplies what and where and we are using this knowledge to connect buyers and suppliers in new and exciting ways.
There are over 22,500 suppliers listed on Pages. In order to stand out from the crowd and really get noticed you need to buy a Premium Listing and start winning new business. Extend your reach to a global market place in just a few minutes!
Straightforward and easy to use
Buyers can perform searches on Pages in much the same way as you would on an internet search engine. Pages returns a list of suppliers that matches the Buyer’s query but ranks Premium Listings more highly in the results. Buyers can then access the contact details of those suppliers or can send them an enquiry. Simple.
You can choose to start with a simple “Basic” listing on Pages, but our analysis shows that buyers are 20 times more likely to request the contact details of, or send an enquiry to, a Premium Listing supplier when compared to those represented by a Basic listing. This is not only because Pages ranks them higher than Basic listings, but also because Premium Listings can link themselves to more categories, brands and ports. This means that your listing is related to a far wider range of search keywords.
Premium Listings are specially highlighted in the search results page to make sure that prospective customers see your name first.
Trust is also an important issue when it comes to sourcing new suppliers, especially in the maritime industry. Use the Pages document attachment feature to upload ISO certificates, testimonials and product brochures to demonstrate your credentials to potential customers. The more information you provide about yourself, the more professional your company will appear.
Low cost marketing
Pages is especially good for small companies that want a cost effective way to start marketing themselves on the internet. With our significant investments in Search Engine Optimization (SEO), we’ve also made sure your listing is more easily found on search engines such as Google, generating further opportunity for you as a Pages customer. In fact, over 80% of our visitors come from search engines.
A Premium Listing subscription is just EUR795 per year. This is incredibly good marketing value with a very low cost per lead. For this you get:
• Priority placement in search results
• Unlimited # of contact details
• Full business summary (1800 characters)
• Company logo
• Link to your website
• Up to 10 product sheets or brochures
• Up to 5 Primary Supply Categories
• Unlimited listing in other supply categories
• List up to 20 ports of presence (physical locations)
• List up to 60 ports served
• Optional catalog upload availability (added EUR 495)